WebAR, on the other hand, is easily accessible with just a simple URL link, scan of a QR code.
This enables AR experiences to be enjoyed across most mobile devices and browsers without requiring users to download an entire application.
Web-based augmented reality (webAR) is a technology that allows users to access AR experiences directly from their smartphones.
As there’s no need for any application downloading, people can enjoy the immersive and unique experience of AR on-demand, on most operating systems, mobile devices, and web browser.
Not only is webAR enjoyable for audiences, but it can effectively deliver marketing messages. Studies show that by adding interactive elements to content, recall is increased by up to 80%.
WebAR is dependent on technologies that are present across most mobile devices and browsers. This gives it widespread accessibility and uniformity of experience
